The Better Business Bureau has launched an initiative to make Better Business Bureau Accredited Businesses more visible on Internet search engines. Consumers are using the Web to find businesses. Your BBB can promote your BBB Accredited businesses through sponsored messages with Google, Yahoo! and Microsoft (MSN and Bing).
BBB-sponsored messages are industry-specific and are targeted to consumers by keywords used in their Internet search. We currently have sponsorships available for heating and air conditioning contractors, roofing, home improvement and car dealers. More business categories will be added soon.
Your BBB sponsored search results page might include messages such as these, linking to a list of BBB Accredited businesses in the industry related to the consumer's search terms:
This new BBB program is a "win-win-win" situation: it helps consumers find trustworthy BBB Accredited businesses; it connect BBB Accredited businesses with consumers at the exact time these consumers are looking for a business in their industry; and it increases awareness of the Better Business Bureau Standards for Trust and reasons for choosing BBB Accredited businesses.
CLICK HERE for a list of currently available business categories and sample keywords.
CLICK HERE to download a fact sheet about the Better Business Bureau Search Engine Marketing Initiative.
CLICK HERE to download a sign-up form to enroll your business in the BBB Search Engine Marketing Initiative