Opinions below are provided by Charlie Mattingly, who is president of the Better Business Bureau serving Louisville, Southern Indiana and Western Kentucky.

   
 

Fake News Is Big Business for Scammers

Posted Thursday, April 15, 2010
by Charlie Mattingly

Kelly Richards has in intriguing story that undoubtely tempts many people into falling for a scam.  (Bruce Gadansky, BBB/Louiville Vice President/Operations, recently sent an e-mail about Kelly to the BBB system, noting that she has been found to live in various cities; his message alerted me to Kelly’s existence). 

You can visit
http://onlinenews6.com/FINANCE/Local-Report/?t202id=51602&t202kw to read Kelly's story for yourself.


Kelly makes $6,397 per month by working 10-15 hours a week from home. Really? And the wonderful thing about this “onlinenews6.com news story” is that Kelly lives in your hometown. Wherever you are, that’s where she lives. To test this theory, BBB managers Linda Chambers in Bowling Green and Cathy Williamson, who lives near Glendale, KY, used their computers to take a look at the Kelly Richards story. The attached file, “Where Does Kelly Richards Live.pdf,” shows the results. Not surprisingly, Kelly Richards lives in their hometowns, too.

How do these scammers place Kelly in your hometown, you may wonder? The scammers’ server uses the IP address of your computer, which is broadcast to any website you visit, to identify the geographical location of the IP address. Bingo, that’s where Kelly Richards lives and works.


Until I looked into the Kelly Richards story, I had no idea how big “fake news” has become as a tactic for promoting a multitude of scams, especially work-at-home offers and Acai Berry wonder cures for weight loss or anything else that might be a problem in your life. In researching the Kelly Richards story, I found that there are dozens of websites similar to “onlinenews6.com.” (By the way, you can’t go to that privately-registered website directly; you must have the routing within the site, as in the URL above, to access the site).

The other thing I’ve learned is that, while Kelly lives where you live, there are many other success stories similar to hers, involving men and women with numerous names. Their stories are being told on a multitude of “fake news” websites similar to “onlinenews6.com.” Maybe these people are Kelly Richards’ sisters and brothers – some of them look like her. Many of these “fake news” websites and the stories they tell are listed on the attached blog listing.


These websites apparently feel that they can avoid prosecution for their deceptive behavior by having an “honest” disclosure at the bottom of the page. The disclosure is somewhat “buried,” presumably to make it unlikely that people will read it. In the case of the onlinenews6.com story about Kelly Richards, the fine-print, grayed-out disclosure includes wonderfully creative wording and excellent usage of a double negative: “
Thus, this blog, and any page on this website, are not to be taken literally or as a non-fiction story.”
In other words, this story is fiction.

I thought that I’d heard and seen everything when it comes to scams. Little did I know, until now, how big “fake news” has become as a way of promoting scams.

Comments

I really enjoyed your article on Fake News is Big Business. I almost placed an order to get the Home Income Profit System. After reading your article I realize that I have be saved from being scammed. I am desperately seeking a online business to help bring in funds that will help me support myself and son while I am in school. I really would like to know if you have any suggest what kind of home base businesses are honest. Thank you.
Comment By Cynthia Williams At 5/21/2010 3:29 PM
I signed up after reading the Kelly Richards story. I have paid to take an online course and I have a coach that calls on Tuesdays and I have unlimited access through live chat. What's going on? Please let me know.
Comment By Angie Plush At 4/27/2010 9:07 AM
Comment By At 4/18/2010 1:14 AM
I am "Undercover Scam Patrol." I love learning and studying the methods that scammers use to draw, seduce and victimize the many innocents who fall prey to such activity. I am, however, not a law enforcement official; no fine print there. I don't hate much, but I truly hate scams and think that scammers are ruthless in their strategies, attempts and intentions to dupe unsuspecting innocents. Some even use a legitimate disguise to sucker their victims: delivering a potentially useful or valuable good or service at the front (the lure), gaining the victim's trust, baiting them into the loop through intentional deception, then delivering useless and/or worthless information or material objects furthering the relationship. If and when the scammer's cover is blown, scammers have methods of dealing with those discoveries and findings, too. For example, "Oh no, you are mistaken. Let me get you on the phone with some other clients (fellow scammers and scam team players) so they can tell you how wonderful you are for letting me steal your blood, sweat, tears, pride, joy, heart, soul, emotion, etc." Anyone want to buy a prayer cloth? Sadly, though, it doesn't stop with those methods, but psychology also plays a mad role in scam methodology. The shame of it all is that there are many people, who even after discovering that they have been scammed, become attached and thereby justify, or credit, the scammers deception and methodology having no idea how to get out of the trap. They continue on being scammed because scammers are good at making victims feel like they deserve what they got (or got taken for). A naive victim may likely leave one scam in hopes that the next scam is more promising until the victims who get that far become reliant on being scammed, finally learn their expensive lesson(s) or even become scammers themselves. Be not deceived, however, as scams are not only present online or by scammers themselves, but deeper thought and watchfulness into retail methodology and psychology, even in the big box stores, can also reveal a fine line between legitimacy in sales and scam methodology within. It is to be left to an individual's own level of labeling what is and is not scam. Then "Who do you trust, hubba, hubba, hubba, money, money, money, who do you trust? Me? I'm giving away free money! And where, is the Batman?" Thus asks the Joker in the 1989 version of Batman starring Jack Nicholson and Michael Keaton. Who do you trust? Well, for starters, the BBB has been in the business of informing consumers for a long time and is an invaluable source of trust and awareness in such matters. Additionally, word of mouth is next to the most trustworthy form of determining which goods, services and their providers are worthy, which may not be worthy and which are to be stayed away from. It cannot be said enough: Don't open unsolicited emails and don't indulge in desperate measures that promise riches and royalty, even if there is a claim that the programs were seen or even endorsed by noteworthy agencies and media. A scammer's likely targets are those desperate for money, whether they lost a job, have excessive medical bills, want to make more money, or whatever. And scammers do not care that Aunt Virginia needs a medical treatment if she is to stay alive. Do your homework, but beware, too, of the scammers homework tactics. Many a scammer will create a scam, work it until it has been exposed, then turn on their own creations, discredit them under the guise of their newest scam, hoping again to entrap more and the same unsuspecting and experienced victims into their newest schemes. Many review sites and scam watch sites have been created by scammers themselves, just like many radar detectors may have been created by the companies who created police radars. Words, themes and twisted paragraphs can catch potential victims by surprise such as the one listed in the BBB President's Blog, "not to be taken literally or as a non-fiction story." Scammers are thieves. They will take anything and everything they can, even this blog post, in some form of attempt to build their "scampires." They will steal your thoughts, your contributions, your words. They will twist them making them pretty and alluring. And when you think you have escaped their ups and downs, they'll turn you around right back into the vile of their evil. There is no good scammer. I, however, am a genius; invest in me. Send me your money. I will create a personal scam just for you, but my twist will be that I will tell you of the scam, how I will work it on you and lead you to believe that your money is nothing but a very appreciated gift to me. Truth or scam? Thanks in advance for making me rich quick; your contributions are worthy and appreciated. Ryan M. Bruzan Business Owner Scam Victim
Comment By Ryan Bruzan At 4/16/2010 4:06 PM
Seems there are endless scams on the internet. What is not clear here, is how does she make money? anybody know? Her web designed did a great job.
Comment By Ed Pearsall At 4/15/2010 5:03 PM

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